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45-Minute Presentation

Internal Coaching

A Practitioner’s Playbook for Building an Internal Coaching Program

Session Description: As organizations increasingly seek to build coaching capability from within, many coaches and leaders are asking the same question: How do we design an internal coaching program that is both organizationally relevant and fully aligned with ICF standards? This interactive Learning Lab shares a real-world case study of how an external coach partnered with Toyota Tsusho America to design, launch, and accredit an internal coaching program aligned with the International Coaching Federation.

Participants will explore the full journey, from initial vision and organizational readiness to program design, stakeholder partnership, pilot implementation, and the accreditation process itself. The session will highlight key decisions, challenges encountered, and lessons learned while building an internal coaching ecosystem that balances business needs with ICF Core Competencies and ethical standards.

Learning Objectives::

  • Identify key components of an ICF-aligned internal coaching program, including organizational readiness, program structure, and governance requirements.
  • Analyze a real-world internal coaching partnership to evaluate design decisions, challenges, and success factors in achieving ICF accreditation
  • Apply a practical framework to define next steps for building or strengthening an internal coaching program within an organizational or client context.