What drives someone to seek coaching? What outcomes do they value most? And where are the biggest opportunities to expand coaching’s impact?
Join us for an exclusive look at findings from the 2026 ICF Global Consumer Awareness Study (GCAS), one of the largest global studies ever conducted on coaching. Drawing on insights from thousands of consumers across 26 countries, this session explores awareness, perceptions, usage, and demand for coaching around the world.
You'll discover how coaching is viewed across generations and regions, what motivates people to engage with coaching, the barriers that prevent adoption, and the factors most strongly associated with positive coaching experiences.
Whether you're a coach, coaching leader, or organizational stakeholder, this data-rich session will provide valuable insights to help you better understand today's coaching consumer and identify opportunities to strengthen the reach and relevance of coaching globally.
