Session Description: Building an internal coaching practice is one thing. Building one that survives budget cycles, earns executive trust, and scales without losing quality is another. This session draws on three years of real-world data from Wipfli — a national professional services firm that grew its internal coaching program from an 18-person pilot to over 300 participants, while developing the measurement infrastructure to prove its impact at every stage. Two practitioners share the full arc: how they designed the program, built the business case, navigated organizational dynamics, and evolved their approach as demand outpaced capacity. Attendees will hear honest lessons — what worked, what didn't, and what the data revealed that intuition alone never would. Whether you're building from scratch or scaling what you have, you'll leave with a practical framework for designing coaching programs that deliver measurable impact and earn lasting organizational commitment.
Learning Objectives::
Apply a replicable model for launching and scaling an internal coaching practice from pilot through program-wide rollout; that builds organizational credibility at each stage.
Identify the engagement, performance, and satisfaction metrics that resonate most with executive sponsors, and understand how to collect them while preserving coaching confidentiality.
Articulate the business case for internal versus external coaching in language that resonates with financial and strategic decision-makers.
